‘The Notorious’ Conor McGregor has just launched a news site under the banner: The Mac Life. This name has previously been used for a YouTube channel that his people run which includes videos surrounding McGregor and his family. A camera man follows the featherweight champion and girlfriend Dee Devlin, providing a look at their aspirational lifestyle and behind the scenes of the fight game.
The Mac Life Productions recently documented McGregor and Devlin in training for his big money bout against Nate Diaz at UFC 202. The Mac Life brand has now been extended via website which brings lifestyle, entertainment and MMA news. McGregor is a businessman and is clearly attempting to further this brand. It is likely that we could one day see that title on a clothing or product line.
The 145 pound champion is taking over the entertainment industry in general. This site and The Mac Life Productions will be extremely popular with virtually any demographic; it is not only of interest to fight fans but it also provides a look at some inspirational people with an amazing life.
Young people will be fascinated by The Mac Life because it provides the same thing as a lot of popular TV shows: a look at how the other half live.