Per BoxingScene, Jorge Linares will face Abner Cotto on September 29th. The clash will take place at Linares’ new home of light welterweight.

Oscar De La Hoya’s Golden Boy Promotions will host the event, which takes place in California. The night is set to be streamed live on Facebook Watch and the Golden Boy Fight Night page.

Linares has fought at five weight classes and is a former champion in three of them. His last outing was a valient but losing effort against Vasyl Lomachenko, widely believed to be the pound-for-pound king.

Given his résumé, boxing fans may scoff at the broadcast platform for Linares’ next outing. However, is Facebook really a demotion?

Social media could be the future of the fight game. As much as KSI vs Logan Paul was a circus, it was a resounding success. A night of amateur boxing brought in more than one million buys. Not to mention the financial takings.

I believe the success of the event was due to the business model. It could be that De La Hoya has quite rightly looked at similar events of the past and wondered how lucrative they would be if they featured pro boxers.

The drama was built and the event was sold aggressively into people’s homes. Fights on Sky Sports or BT recquire a receiver and a subscription to the service, this event was accessible on YouTube. Social media is in practically every home.

Imagine a high profile pro boxing event available in this way, it would break records. TV broadcasting is still key but I predict social media becoming a big factor for sports in the near future.

Source: BoxingScene

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